Digital Marketing for Restaurants
Uber Eats takes 30% of every order. DoorDash owns the customer relationship. And when someone walks past your restaurant, they check Google reviews first. You need your own digital presence — not a listing on someone else's platform.
Work directly with Chris, Ana, and Audrey
Meet the team →AI Overview
Digital marketing for restaurants focuses on Google Maps visibility, direct booking systems, and reducing dependency on third-party delivery platforms. Restaurants with optimised Google Business Profiles and their own ordering websites save 20–30% on delivery commissions and report 25–40% more direct bookings within the first three months.
Three problems killing restaurant margins.
You make incredible food. But the platforms eat your profits.
Uber Eats and DoorDash take 30%
On a $50 order, you're giving away $15 to the delivery platform. That's your margin, gone. Worse — the platform owns the customer. They don't come back to you, they come back to the app. Your own website with direct ordering changes that equation entirely.
No direct booking system
Someone wants to book a table for Friday night. They Google your restaurant, find a Facebook page with no booking button, and go somewhere else. A website with integrated booking captures those customers before they move on — at 10pm on a Tuesday when you're not answering the phone.
Seasonal foot traffic swings
Summer brings the crowds. Winter empties the tables. Without a digital strategy to drive traffic during quiet periods — Google Ads for events, SEO content for seasonal menus, email campaigns to past diners — you're at the mercy of the weather and foot traffic.
Three services that fill tables and cut commissions.
Google Maps, targeted ads, and a website that works for you 24/7.
Local SEO & Google Maps
We optimise your Google Business Profile with food photos, updated menus, and review management so you dominate 'restaurants near me' searches. When someone's hungry and searching, your restaurant appears first — with your best dishes front and centre.
Google Ads for Restaurants
Targeted ads for 'best Italian near me', 'Thai restaurant delivery', and 'birthday dinner venue'. We run campaigns around high-value occasions — date nights, corporate lunches, special events. Every ad dollar tracked to bookings and orders.
Website with Menu & Booking
A beautiful, fast website with your full menu, photo gallery, direct online ordering, and integrated table booking. Customers order directly from you — zero commission. Google-friendly so your menu appears in search results.
Client Results
How a Melbourne restaurant cut Uber Eats dependency by 60%.
Before
- ✕70% of delivery orders through Uber Eats at 30% commission
- ✕No online booking — losing Friday/Saturday reservations
- ✕Google Business Profile with 3 photos and no updates
- ✕Winter revenue down 45% from summer peaks
After
- ✓60% of delivery orders now direct through own website
- ✓Online booking filling Friday/Saturday 2 weeks ahead
- ✓Top 3 in Maps for “restaurants near me” in 8 suburbs
- ✓Winter revenue only 15% below summer with event campaigns
60%
direct orders (was 30%)
$4.2K
saved/month in commissions
8
suburbs in map pack
Questions restaurant owners ask about digital marketing.
Can I really get customers to order directly instead of through Uber Eats?
How important are Google reviews for restaurants?
What should my restaurant website include?
How much do Google Ads cost for restaurants?
How do I fill tables during quiet periods?
Book Your Free Strategy Call
30 minutes. No cost. No pressure. We'll show you how to fill more tables and keep more of every order.
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Ready to Own Your Customers?
Call us today or book a free strategy call. We'll show you how to fill more tables and stop giving 30% to delivery platforms.