Digital Marketing for Ecommerce
Amazon takes your margin. Google Shopping CPCs keep climbing. And 70% of carts get abandoned before checkout. You need a strategy that drives profitable traffic — not just traffic.
Work directly with Chris, Ana, and Audrey
Meet the team →AI Overview
Digital marketing for ecommerce combines product page SEO, Google Shopping and Performance Max campaigns, and conversion-optimised store design. Australian ecommerce stores using a full digital strategy report 30–50% lower customer acquisition costs and 20–40% higher conversion rates compared to those relying on paid ads alone.
Three profit killers every ecommerce store faces.
You have great products. But margin erosion is real.
Amazon and marketplace competition
Customers compare your price to Amazon, eBay, and Catch. Marketplaces take 15–30% commission and own the customer relationship. Your own website with strong SEO means customers find you directly — no commission, full margin, your brand experience.
Rising CPCs on Shopping ads
Google Shopping costs have climbed 30%+ over the past two years. If you're only running Shopping ads without SEO, your acquisition cost just keeps rising. Organic product page traffic is the counterbalance — zero cost per click, compounds over time.
Cart abandonment killing revenue
The average ecommerce cart abandonment rate is 70%. Slow load times, confusing checkout, surprise shipping costs, and no trust signals all contribute. A conversion-optimised store design can recover 20–30% of those lost sales.
Three services that grow ecommerce stores.
Product SEO, Google Shopping, and store design that converts.
Product Page SEO
We optimise every product page for the searches your customers actually make — long-tail keywords, structured data for rich snippets, unique descriptions that outrank Amazon listings. Organic traffic that costs nothing per click and compounds month over month.
Google Shopping & PMax Campaigns
We build and manage Shopping feeds, Performance Max campaigns, and remarketing audiences. Product titles optimised for search intent, negative keyword sculpting, and ROAS-focused bidding. Every dollar tracked to revenue, not vanity metrics.
Conversion-Optimised Store Design
Fast-loading product pages, streamlined checkout, trust badges, urgency elements, and mobile-first design. We reduce friction at every step — fewer abandoned carts, higher average order value, and repeat purchase rates that transform one-time buyers into loyal customers.
Client Results
How an Australian DTC brand doubled revenue without doubling ad spend.
Before
- ✕90% of revenue from paid ads with ROAS declining
- ✕Product pages invisible in organic search
- ✕Cart abandonment rate of 78%
- ✕Average order value stuck at $65
After
- ✓40% of revenue now from organic search
- ✓120+ product pages ranking on page 1
- ✓Cart abandonment reduced to 54%
- ✓Average order value lifted to $92
2x
revenue growth
40%
organic revenue share
$92
avg order value
Questions ecommerce stores ask about digital marketing.
Can SEO really compete with Amazon product listings?
How do you reduce cart abandonment?
Google Shopping CPCs keep going up. What can I do?
Should I use Performance Max or standard Shopping campaigns?
How long before SEO drives meaningful ecommerce revenue?
Book Your Free Strategy Call
30 minutes. No cost. No pressure. We'll audit your store and show you exactly where the revenue is hiding.
Marketing for Related Industries
Ready to Grow Without Growing Ad Spend?
Call us today or book a free strategy call. We'll show you how to drive profitable ecommerce growth through SEO, Shopping ads, and CRO.