How to Write Ad Copy for Google Ads in 2023

Let’s face it, getting people to notice your business online is no easy task. You’re competing with millions of businesses globally, and the battle is fought on an ever-changing digital landscape. However, knowing how to write ad copy for Google Ads can significantly enhance your chances of winning this battle. The right ad copy can grab attention, pique interest, create desire, and ultimately, prompt action. It’s a powerful weapon in your digital marketing arsenal, and we’re here to show you how to wield it effectively.

Understanding Ad Copy for Google Ads

Ad copy is the persuasive text that aims to drive a viewer to take a particular action. When it comes to Google Ads, this action is typically a click leading to a conversion. Your ad copy is the hook that will help your business stand out in the vast sea of search results.

Here at Loudachris, we live and breathe digital marketing. And when it comes to ad copy, we understand its pivotal role in the success of your Google Ads campaigns. Indeed, the effectiveness of your campaigns is closely linked with how well you write your ad copy.

Key Elements of Compelling Ad Copy for Google Ads

An engaging ad copy for Google Ads comprises three critical elements: a headline, description, and URL. Let’s break down these components.

The Headline: This is your first point of contact with potential customers. It needs to be attention-grabbing and promise value. A well-crafted headline can significantly increase click-through rates, leading to more traffic to your site.

The Description: This is where you can delve a little deeper. Elaborate on the promise made in your headline, offer more specific information about your products or services, and incorporate a compelling call-to-action (CTA).

The URL: Though it may seem trivial, the URL displayed in your ad can also affect its performance. A clean, easy-to-read URL that aligns with your product or service can help build trust with potential customers.

Remember, each of these elements has a character limit imposed by Google. Headlines are limited to 30 characters, descriptions to 90 characters, and URLs to 15 characters. Overstepping these limits could result in your ad being truncated or, worse, disapproved.

The Role of Keyword Research in Ad Copywriting

Keyword research plays a crucial role in ad copywriting. It’s all about understanding what your potential customers are searching for and then using those insights to write your ad copy. When conducting keyword research for ad copy in Google Ads, you aim to find a balance between relevance, competition, and search volume.

For instance, imagine you run a boutique digital marketing agency in Melbourne. You might find that the keyword phrase boutique digital marketing agency Melbourne has a decent search volume and reasonable competition. By incorporating this phrase into your ad copy, you increase your chances of your ad appearing when users make related searches.

Writing Ad Copy That Stands Out and Attracts Clicks

Capturing attention online is challenging. However, the secret sauce to creating standout ad copy lies in understanding your audience, their needs, and how your product or service can address these needs. Moreover, emotional triggers can work wonders in attracting clicks.

For instance, let’s consider the example of a local business using Google Ads in Adelaide. If the business aims to attract locals looking for a trustworthy service provider, the ad copy might use emotional triggers like “trusted by Adelaide locals”, or “providing quality services to our community for over 10 years”.

Furthermore, you can make your ad copy more appealing by highlighting unique selling points, special offers, or guarantees. Adding a strong call-to-action (CTA) is also vital for encouraging potential customers to click through to your site.

Optimising Ad Copy for Better Performance in Google Ads

Optimising your ad copy isn’t a one-time job. It’s an ongoing process of testing, analysing, and refining. A/B testing is a powerful way to gauge what resonates with your audience. By testing different headlines, descriptions, and CTAs, you can identify what drives the most clicks and conversions.

Remember to keep your eyes on performance metrics, including click-through rates (CTRs) and conversion rates. These can offer valuable insights into how well your ad copy is performing. At Loudachris, we offer a FREE Digital Marketing Audit, complete with an actionable plan to help you understand and optimise your Google Ads campaigns.

Ad Extensions: A Powerful Tool for Enhancing Ad Copy

Ad extensions provide additional information about your business, thereby increasing the size and visibility of your ad. Extensions can include additional links to your site, your business’s location, or a clickable phone number. They can be an excellent way to provide potential customers with more reasons to choose your services. For instance, if you’re using Google Ads for eCommerce in Adelaide, you might include extensions that link directly to top-selling products.

Keeping Ad Copy Aligned with Google Ads Policies

Google has strict policies to ensure ads are safe, appropriate, and useful for users. It’s crucial to familiarise yourself with these policies to avoid having your ads disapproved or, worse, your account suspended. Violations can include misleading content, inappropriate use of data, or poor quality or disruptive content. When in doubt, consult Google’s Ad Policy Centre.

Best Practices for Writing Ad Copy in Google Ads

Remember these best practices when writing your ad copy:

• Make it relevant: Your ad copy should be closely aligned with your keywords and the content on your landing page.
• Prioritise the first part: As ad text may get truncated on certain devices, make sure the first part of your ad carries the core message.
• Include a strong CTEncourage users to take action by incorporating a strong, clear CTA.
• Utilise ad extensions: Use ad extensions to provide more information and make your ad more compelling.
• Test and optimise: Continually test different versions of your ad copy to identify what resonates best with your audience.

By following these best practices, you can write ad copy that not only adheres to Google Ads guidelines but also effectively attracts and engages potential customers.

Remember, if you’re reading this article, it’s proof that we at Loudachris know our stuff when it comes to SEO and digital marketing. If you need assistance with Google Ads or any other aspect of digital marketing, don’t hesitate to reach out. We offer a FREE Digital Marketing Audit with an actionable plan to help you improve your online visibility and conversions.

Can the Ad Copy Writing Techniques in 2023 Guide be Applied to Google Ads for Carpet Cleaners?

Yes, the Ad Copy Writing Techniques in 2023 Guide can be applied to Google Ads for carpet cleaners. By utilizing the comprehensive guide to Google Ads, carpet cleaners can effectively create compelling ad copy that resonates with their target audience and drives conversions.

FAQs

How to Write Effective Ad Copy for Google Ads?

Writing effective ad copy involves understanding your audience, conducting keyword research, crafting engaging headlines and descriptions, and optimising based on performance metrics. Constant testing and refinement are key.

What are the Key Elements of Compelling Ad Copy for Google Ads?

Compelling ad copy comprises a catchy headline, an informative description, and a clear URL. Each element should align with your chosen keywords and offer value to potential customers.

How to Optimise Ad Copy for Better Performance in Google Ads?

Optimise your ad copy by conducting regular A/B testing to identify which elements resonate most with your audience. Track performance metrics like click-through rates and conversions to understand the effectiveness of your ad copy.

What are Some Best Practices for Writing Ad Copy in Google Ads?

Best practices include making your ad copy relevant to your keywords and landing page, prioritising the first part of your ad copy, including a strong call-to-action, utilising ad extensions, and continually testing and optimising your copy.

How to Conduct Keyword Research for Ad Copy in Google Ads?

Keyword research involves understanding what your potential customers are searching for online. Use keyword research tools to find relevant keywords with a good balance of search volume and competition.

How to Make Ad Copy Stand Out and Attract Clicks in Google Ads?

To make your ad copy stand out, understand your audience and their needs, use emotional triggers, highlight unique selling points, and include a strong call-to-action. Remember to keep testing and refining your copy.

What are the Character Limits for Ad Copy in Google Ads?

Headlines are limited to 30 characters, descriptions to 90 characters, and URLs to 15 characters.

How to Use Ad Extensions to Enhance Ad Copy in Google Ads?

Ad extensions provide additional information and increase your ad’s visibility. They can include additional links, your business’s location, or a clickable phone number.

How to Track and Measure the Success of Ad Copy in Google Ads?

Monitor performance metrics like click-through rates and conversion rates to track the success of your ad copy. Regular testing and optimisation can help improve these metrics over time.

Are there Any Industry-Specific Considerations for Writing Ad Copy in Google Ads?

Yes, industry-specific considerations can influence your ad copy, such as regulatory requirements, competition, and customer behaviour in your industry. It’s important to tailor your ad copy to reflect these factors.

In conclusion, mastering how to write ad copy for Google Ads is crucial for any business aiming to improve its online visibility and conversion rates. But it doesn’t stop at mastering the art; the science of it lies in constant testing, measuring, and refining. And that’s something we, at Loudachris, can help you with. We offer a FREE Digital Marketing Audit that comes with an actionable plan to optimise your digital marketing efforts. Feel free to contact us and let’s get your business soaring to new heights.