Google Ads for Mortgage Brokers : You Are Not a Loan

Introduction

In the world of digital marketing, Google Ads for mortgage brokers is a game-changer. As a mortgage broker, it’s important to understand that your business doesn’t merely exist in the physical realm. The digital world has become an integral part of our everyday lives, and it’s crucial for your business to have a prominent presence online. Google Ads can be your ticket to reaching more prospective clients, increasing your visibility, and skyrocketing your business growth.

Understanding the Potential of Google Ads

Google Ads is a powerful advertising platform where businesses can pay to display brief advertisements, product listings, service offerings, and video content. It’s Google’s online advertising programme that allows you to reach new customers and grow your business.

But what makes Google Ads an essential tool for mortgage brokers? First and foremost, Google Ads allows you to reach customers at the moment they’re looking for your service. When people need a mortgage broker, they usually turn to Google. By using Google Ads, your business can be at the top of the search results, right when potential clients are looking for your services. For instance, suppose someone in Adelaide searches for ‘mortgage broker in Adelaide.’ In that case, your ad can appear at the top of the search results, making it likely that they’ll click on your ad and contact you. This targeting specific Adelaide neighbourhoods with Google Ads is a great way to maximise your visibility and reach potential clients.

Moreover, Google Ads lets you target your ads to specific locations, times of day, and days of the week, so your ads only show when and where potential customers are likely to see them. Also, you can adjust your bids for keywords based on how valuable each click is likely to be, allowing you to maximise your return on investment (ROI).

How Google Ads Can Increase Visibility for Mortgage Brokers

Implementing a Google Ads campaign can significantly increase the visibility of your mortgage brokerage. But how exactly does it do that? Let’s dive into some of the specifics.

The first step to increasing your visibility is by appearing on the first page of Google search results. When people search for a mortgage broker in their area, they’re likely to click on one of the first few results they see. By using Google Ads, you can secure a spot at the top of the search results, making it more likely that potential clients will click on your ad and visit your website. This gives you a better chance of local business success with Google Ads in Adelaide.

An added advantage of Google Ads is the ability to track and measure your campaign’s performance. You can see how many people have seen your ad, clicked on it, and taken an action (like making a phone call or filling out a form) on your website. This data is invaluable in understanding what’s working and what’s not, allowing you to tweak your campaign for better results.

Let’s look at a real-life example. Suppose a mortgage broker in Adelaide decided to run a Google Ads campaign. They chose some relevant keywords like “mortgage broker Adelaide,” “home loan broker Adelaide,” and “best mortgage broker in Adelaide.” They set up their ads, and within a few weeks, they saw a significant increase in website traffic and enquiries. Not only did they gain more clients, but they also noticed that their overall brand visibility had increased. People were recognising their name and associating it with mortgage broking services in Adelaide.

Developing a Winning Google Ads Strategy for Mortgage Brokers

Creating a successful Google Ads campaign isn’t just about setting up some ads and hoping for the best. It requires a strategic approach. Here are some steps to developing a winning Google Ads strategy for mortgage brokers.

1. Identify Your Target Audience

Knowing your target audience is the first step in any marketing strategy. As a mortgage broker, your target audience will typically be individuals or families who are looking to buy a property or refinance their existing home loan. You might also target real estate investors looking for financing options.

2. Choose the Right Keywords

Choosing the right keywords is crucial in Google Ads. These are the terms that potential clients will use when searching for a mortgage broker on Google. Some examples of keywords for mortgage brokers might include “mortgage broker in Adelaide,” “home loans in Adelaide,” or “best mortgage broker near me.” You’ll want to choose keywords that are relevant to your business and have a high search volume. You can use tools like Google Keyword Planner to help identify the best keywords for your campaign.

3. Create Compelling Ad Copy

The copy of your ad is what will convince potential clients to click on your ad and visit your website. Make sure your ad copy is compelling and clearly communicates the value you offer as a mortgage broker. Include a strong call-to-action (CTA) that encourages potential clients to click on your ad.

4. Set Up Conversion Tracking

Conversion tracking allows you to see what actions users take after clicking on your ad. This might include filling out a form on your website, making a phone call, or completing an online application. By setting up conversion tracking, you can see which keywords and ads are driving the most valuable actions, allowing you to optimise your campaign for better results.

5. Optimise Your Landing Page

Once a potential client clicks on your ad, they’ll be taken to a landing page on your website. This page needs to be optimised to convince the visitor to take action – whether that’s filling out a form, making a phone call, or scheduling a consultation. Make sure your landing page is relevant to your ad and offers a clear path to conversion.

6. Monitor and Adjust Your Campaign

Finally, it’s important to monitor your campaign and make adjustments as needed. Google Ads provides a wealth of data on your campaign’s performance. Regularly review this data and use it to tweak your keywords, ad copy, and bidding strategy for better results.

Google Ads and SEO: A Powerful Combo for Mortgage Brokers

While Google Ads is a powerful tool for increasing visibility and attracting new clients, it’s not the only digital marketing strategy that mortgage brokers should consider. SEO (search engine optimisation) is another important piece of the puzzle.

Google Ads and SEO work together to maximise your online visibility. While Google Ads can quickly get your business at the top of search results, SEO focuses on improving your organic (non-paid) ranking in search results over time. Both strategies aim to get your business in front of potential clients when they’re searching for a mortgage broker on Google.

At Loudachris, we’re experts in both Google Ads and SEO. We offer a FREE Google Ads & SEO Audit, which includes an actionable plan to help you improve your online visibility and attract more clients.

Taking Advantage of Google Ads with Loudachris

Google Ads is a powerful tool, but it can be complex and time-consuming to manage on your own. That’s where Loudachris comes in. We’re a Google Ads agency in Adelaide that specialises in helping mortgage brokers like you take advantage of Google Ads.

We handle everything from keyword research and ad creation to monitoring and optimising your campaign for the best possible results. We understand the unique challenges and opportunities of the mortgage broking industry and use our expertise to craft customised Google Ads campaigns that deliver real results.

We’re proud of the results we’ve achieved for our clients. You can check out some of our concrete results to see how we’ve helped businesses like yours thrive with Google Ads.

One of our clients, a mortgage broker in Adelaide, saw a significant increase in leads after working with us. We helped them set up a Google Ads campaign targeting the Adelaide area. Within just a few weeks, they started seeing an increase in website traffic and leads. They’ve been able to grow their business and help more people secure the financing they need for their homes.

Loudachris’s Approach to Google Ads for Mortgage Brokers

At Loudachris, we take a comprehensive approach to Google Ads. Our process involves:

Understanding Your Business: We take the time to understand your business, your goals, and your target audience. This helps us craft a Google Ads campaign that aligns with your business objectives.

Keyword Research: We conduct extensive keyword research to identify the terms your potential clients are using when they search for a mortgage broker on Google.

Ad Creation: We create compelling ad copy that encourages potential clients to click on your ad and visit your website. We also use ad extensions, which provide additional information and opportunities for potential clients to contact you.

Landing Page Optimisation: We help optimise your landing pages to ensure they’re relevant to your ads and offer a clear path to conversion. A well-optimised landing page can significantly increase the chances of a visitor converting into a lead.

Campaign Monitoring & Optimisation: Once your campaign is live, we continually monitor its performance and make adjustments as necessary. We use data-driven insights to tweak your keywords, ad copy, and bidding strategy for better results.

Reporting: We provide regular reports on your campaign’s performance, so you always know how your ads are performing and what we’re doing to improve your results.

Working with a reliable Google Ads partner in Adelaide, like Loudachris, can help mortgage brokers like you navigate the complexities of Google Ads and achieve tangible results.

Conclusion: Google Ads – A Key to Success for Mortgage Brokers

In conclusion, Google Ads is an essential tool for mortgage brokers looking to increase their visibility and attract more clients. With the right strategy, it can help you reach potential clients at the exact moment they’re looking for your services.

At Loudachris, we’re passionate about helping mortgage brokers like you succeed with Google Ads. We offer a FREE Google Ads & SEO Audit with an actionable plan to help you start getting more from your digital marketing efforts.

FAQs

1. Can Google Ads help me attract more clients as a mortgage broker?

Absolutely! Google Ads allows you to reach potential clients at the exact moment they’re searching for a mortgage broker on Google. With the right strategy, you can use Google Ads to increase your visibility, attract more clients, and grow your business.

2. What are some keywords I should consider for my Google Ads campaign as a mortgage broker?

Keywords like “mortgage broker in Adelaide,” “home loans in Adelaide,” or “best mortgage broker near me” can be effective for a Google Ads campaign. The best keywords will depend on your specific business and target audience.

3. As a mortgage broker, how do I know if my Google Ads campaign is successful?

Success in Google Ads campaigns comes in various forms, from increased visibility, higher website traffic, to more client inquiries. Google Ads provides comprehensive data, such as the number of people who viewed your ad, clicked on it, or took action like filling out an inquiry form on your website. For mortgage brokers, a successful campaign might translate to more inquiries about your mortgage services, more appointments booked, or a higher number of completed mortgage applications.

4. Can a mortgage broker manage their own Google Ads campaign?

Whilst it’s possible for a mortgage broker to manage their own Google Ads campaign, the intricacies of setting up and optimising these campaigns can be complex and time-consuming. This is time that could be better spent focusing on your clients’ mortgage needs. A Google Ads agency, like Loudachris, can expertly manage your campaign, saving you time and helping you achieve better results.

5. Why should a mortgage broker combine Google Ads with SEO?

Combining Google Ads with SEO is a powerful strategy for mortgage brokers. Google Ads will put your mortgage services in front of potential clients quickly, while SEO focuses on improving your organic (non-paid) ranking in search results over time. By doing both, you maximise your online visibility, ensuring that whether people are immediately ready to engage a mortgage broker or are just starting their research process, your business is the one they see and remember. Book your FREE Google Ads & SEO Audit now.